Kroger Prices, Deals & Stores
America's largest traditional supermarket, powered by loyalty and fuel points
Kroger is the biggest traditional supermarket operator in the U.S., spanning banners like Ralphs, Fred Meyer, and King Soopers. Its value runs on the free Plus card, digital coupons, and fuel points rather than everyday-low base prices.
Strong in the Midwest, South, and West through its family of regional banners; not present in every state under the Kroger name.
What Kroger is known for
- Free Kroger Plus card unlocks member pricing and digital coupons
- Fuel points redeemable at Kroger and Shell stations
- Three private-label tiers: Kroger value, Private Selection premium, Simple Truth organic
- Deep weekly ads and a large digital-coupon ecosystem
- One umbrella across many regional banners (Ralphs, Fred Meyer, King Soopers, and more)
Kroger is the largest traditional supermarket operator in the U.S., and it runs one of the biggest families of regional banners in grocery — Ralphs, Fred Meyer, King Soopers, Smith's, Fry's, QFC, Harris Teeter, Mariano's, Dillons, and more all sit under the Kroger umbrella. If you shop any of those, you're effectively shopping Kroger's pricing and loyalty system.
Where Kroger wins
Kroger's strength is its loyalty program. The free Kroger Plus card unlocks member pricing, digital coupons, personalized deals, and fuel points redeemable at Kroger and Shell stations. Its private-label tiers are strong across the board: Kroger brand for value, Private Selection for premium, and Simple Truth for organic and natural — Simple Truth in particular is one of the better-regarded store organic lines. Weekly ads are deep, and the digital-coupon ecosystem rewards shoppers who clip before they go. Kroger also invests heavily in pickup and delivery, with Boost membership tiers for faster or free delivery at many locations.
Where it doesn't
Kroger's base shelf prices tend to run higher than Walmart or ALDI — the loyalty card and weekly ad are what close the gap, so casual shoppers who skip the card and the digital coupons leave real money on the table. The experience also varies widely by banner and region. And like most traditional supermarkets, Kroger relies on high-low pricing, so timing your buys to the weekly ad matters more than it does at an everyday-low-price store. Store quality is uneven, too — a flagship Fred Meyer or Kroger Marketplace feels far more complete than an older, smaller banner.
Bottom line: Kroger is excellent for shoppers who use the card, clip digital coupons, and bank fuel points; it's mediocre for anyone who shops it casually at full price. The quickest gut-check is to compare Kroger's prices to nearby stores on your actual list, scan current Kroger deals, or build a shopping list to see whether a Kroger trip or a split beats it. Ask ChopBot to surface the cheapest source per item, and see our Kroger vs Walmart comparison for the head-to-head.
Current top deals at Kroger
Kroger 1% Lowfat Chocolate Milk Quart
Kroger - - Cincinnati East Spoke · Cincinnati, OH
Kroger 1% Lowfat Chocolate Milk Half Gallon
Kroger - Kroger Ottawa · Ottawa, IL
The Original Donut Shop Brown Sugar Cinnamon Pop Tart 10ct
Kroger - Kroger Ottawa · Ottawa, IL
Kroger® 2% Reduced Fat Milk Bottle
Kroger - - Cincinnati East Spoke · Cincinnati, OH
Kroger® Whole Vitamin D Ultra Pasteurized Milk
Kroger - Carolina Forest Plaza · Myrtle Beach, SC
Califia Farms® Horchata Rice & Almond Milk
Kroger - Singleton Square · Norcross, GA
Promised Land® Very Berry Strawberry Flavored Whole Milk
Kroger - Carolina Forest Plaza · Myrtle Beach, SC
Smithfield Roasted Garlic & Herb Pork Loin Filet
Kroger - Logan · Logan, WV
Smithfield Applewood Smoked Bacon Dry Rubbed Pork Loin Filet
Kroger - Logan · Logan, WV
Green Giant Simply Steam Sauced Broccoli Cauliflower Carrots & Cheese Sauce
Kroger - Byram · Byram, MS
HERSHEY'S Milk Chocolate with Whole Almonds Candy Bar
Kroger - Carolina Forest Plaza · Myrtle Beach, SC
HERSHEY'S Milk Chocolate with Whole Almonds Candy Bar
Kroger - Hayes Kroger · Hayes, VA
Kroger stores in our coverage
Top cities by Kroger store count. We track 50+ Kroger locations with live pricing.
Common questions about Kroger prices, deals, and shopping — answered with how GroceryChop's live cross-chain comparison can help.
Frequently Asked Questions
Does Kroger accept EBT/SNAP online?
Yes. Kroger and its banners accept SNAP/EBT in-store and for online pickup and delivery in states where it is available. You add your EBT card to your Kroger account and apply it at checkout to eligible items; non-eligible items, fees, and delivery tip require a separate payment method.
Is Kroger cheaper than Walmart?
At full shelf price, usually not — Walmart's everyday-low pricing tends to undercut Kroger. But Kroger's loyalty card, digital coupons, weekly ad, and fuel points can close or beat that gap for shoppers who use them. Casual Kroger shoppers who skip the card generally pay more than they would at Walmart.
Is the Kroger Plus Card worth it?
Yes, and it is free. The Kroger Plus card unlocks member pricing, digital coupons, personalized deals, and fuel points redeemable for cents off per gallon. Almost all of Kroger's advertised savings require the card, so there is little reason not to have one if you shop any Kroger-family banner.
What stores are part of the Kroger family?
Kroger owns many regional banners, including Ralphs, Fred Meyer, King Soopers, Smith's, Fry's, QFC, Harris Teeter, Mariano's, Dillons, City Market, and more. They share Kroger's pricing systems, loyalty program, and private-label brands, so shopping any of them is effectively shopping Kroger.
What are Kroger's store brands?
Kroger's private labels span three tiers: the value-focused Kroger brand, the premium Private Selection line, and Simple Truth for organic and natural products. Simple Truth in particular is one of the better-regarded store organic brands, and the lineup generally prices below comparable national brands.
How do Kroger fuel points work?
You earn fuel points on most purchases (with bonus points on gift cards and some promotions) using your Kroger Plus card. Points convert to cents-off-per-gallon discounts redeemable at Kroger Fuel Centers and participating Shell stations, usually with a per-fill gallon cap. Points typically expire at the end of the month after they are earned.
See where Kroger is cheapest
Compare Kroger against 100+ chains on your real basket, or browse its live deals. Most prices are less than 24 hours old.
Or build a shopping list to test a one-store trip vs. a split, or ask ChopBot which store is cheapest for your basket.